The TECH Hurdle: Why Tasty Food is the Ultimate Gatekeeper
What if I told you that most new food products fail before the consumer even thinks about price, health, or convenience? Why? It’s not tasty...
Tag : taste
Dance your PhD
DANCE YOUR PHD! Who says science has to be boring!!!!!!!!!!!!!!!!!! This year’s overall winner is the University of Helsinki’s Sulo Roukka, who researches chemesthesis, specifically how people experience...
Taste of plant-based products is number 1, again
As I’ve mentioned before the taste of plant-based products is the most important attribute of this, or indeed any other, food product. This study from...