Leadership is about understanding the future. If you don't know where the trends are leading, how can you lead your organisation there?

How to lead your company into the future with the three stage FutureCUBED™ process.

Horizon Scanning

As leaders our job is to secure the future of our companies. Being blindsided by threats is one thing, failing to take advantage of opportunities can be equally as devastating. If you’re in the food supply chain from farm to fork you need to know what’s coming so you can lead your organisation to long term success. A conventional futurist may have a superficial knowledge of the Future of Food but Tony has the specific technical, management, and corporate experience in the Food and Beverage industries. By scanning the horizon for significant events he can help you Challenge your thinking and Understand the signals of change to identify the threats and opportunities to your company and/or industry.

FutureMind™ Foresight

Knowing the current state of your industry is one thing. But as Directors and Senior Executives we need to lead our organisations into the future. We need to understand the trends and emerging new technologies impacting our businesses. What do these signals for the Future mean for your particular industry? How do we turn this knowledge into concrete actions we can take to manage the consequences of an unknown future? My TECHXponential™ model provides a framework for identifying, understanding and interpreting the key drivers of change. Using my TECHXponential™ model and FutureMind™ methodology you can Be prepared for whichever future becomes the new reality.

Strategic integration and implementation

Embedding our knowledge of the future in our strategies is the essential goal of the FutureCUBED™ process. Conventional strategy development is all too often linear, and in our exponential times it’s dangerous to live linearly in an exponential world! People are by nature linear but technology is exponential and we need to Evaluate these exponentially changing technologies and futures. Armed with our understanding of the trends, Foresight on possible futures, and the drivers of change companies can be prepared to take Decisive action to lead their companies and secure their long term future existence


Challenge your thinking

Understand the signals

Be prepared

Evaluate exponentially changing technologies and     futures, to take

Decisive action

Tony Hunter – Food Futurist

Leadership is all about managing change. As the leader of a Food, Beverage or Ag business, you know that technological change in our industry is increasing exponentially. These changes can often be existential threats or they can be turned into major opportunities. In the midst of this disruption, what decisions can you make over the next 1, 3, 5 or 10+ years to ensure the survival of your company?

My FutureCUBED™ method can help your company understand the industry trends and be prepared for the Future of Food. You can help ensure your organisation’s survival in the middle of this disruptive environment. See my Horizon scanning, FutureMind Foresight and Strategic implementation and integration pages for more details.





Tony Hunter

Food Futurist


+61 (0) 412 639 565