Strategic Integration

Tony Hunter

FutureCUBED™ – Stage 3

Having generated our Alternative Futures we need to explore and track the exponentially changing trends and technologies to determine which future has a high probability of becoming reality. We need to take decisive action soon enough that we have a competitive advantage, no use waiting for the 100% probable future when everyone else can see it too! Your strategy must include short term actions which will prepare for long term Alternative Futures, agility is the key.

Evaluate exponentially changing technologies and futures

The food and beverage industries are no longer sleepy relatives to industries such as electronics; welcome to the age of Food as Technology. A consequence of this is that technologies advance exponentially. So food is now technologies advancing exponentially, Food is now TECHXponential™.

Many of these new exponential technologies are created by startups. As Peter Diamandis says in his book “Bold” exponential lean startups “are the small furry mammals competing with the dinosaurs – meaning they’re one asteroid strike away from world dominance. Exponential technology is that asteroid.”

Embracing an exponential view of technologies, consumers and the world is essential, linear thinking has never been more dangerous! TECHXponential™ is not just a concept, it’s a mindset.

Using this mindset we can evaluate the Alternative Futures we’ve uncovered to learn what they mean for our organisation and industry. Doing this means we’re prepared for whichever future becomes reality. Directors and Senior Executives are now ready to lead and go boldly into the future.

Decisive action

Having successfully prepared ourselves for the Alternative Futures identified we need to integrate our knowledge into strategic plans and actions. As the World Future Society says, “a futurist is a visionary doer”. There’s no point in gaining all the knowledge if we don’t do things to take decisive action to maximise our competitive advantage and profitability. Doing this allows Directors and Senior Executives to ensure organisational survival in an uncertain future.

Contact me now, because my FutureCUBED™ process can help you lead your organisation into the future and gain a competitive advantage in today’s exponentially changing market.