“THE FIRST THING IS TASTE (capitals and bold are mine). It needs to taste good otherwise people are going to go away again as they did in the past.” – LIVEKINDLY Collective CEO David Suarez. Simple, to the point comment on the plantbased market.
To produce change he believes that the best option is “one meal at a time because as people start trying different alternatives they will start seeing the benefits. They will start feeling better, they can have different textures and different flavours in their meals. Little by little, we’ll start balancing out. At the moment, it is too unbalanced and we are an option to provide a bit more balance to that ecosystem.”
Proof that this makes a difference? Livekindly just turned a profit for the first time, something “Beyond” many other companies.
