Strategic integration and implementation

Tony Hunter

FutureCUBED™ – Stage 3

Having generated our alternative Futures we need to explore and track these exponentially changing technologies to determine which future has a high probability of becoming reality. We need to take decisive action soon enough that we have a competitive advantage, no use waiting for the 100% probable future when everyone else can see it too! Your strategy must include short term actions which will prepare for long term alternative futures, agility is the key.

Evaluate exponentially changing technologies and futures

Welcome to the age of Food as Technology. A consequence of this is that technologies advance exponentially. Food is no longer a sleepy relative to electronic technologies, it is now TECHXponential™.

Make no mistake, the digitisation of food is well underway in industries impacting food, including genomics and the microbiome to name just a couple. And once digitisation of an industry commences disruption isn’t far behind!

Many of these new exponential technologies are the result of startups and the Venture Capital required to scale is plentiful and global. As Peter Diamandis says in his book “Bold” exponential lean startups “are the small furry mammals competing with the dinosaurs – meaning they’re one asteroid strike away from world dominance. Exponential technology is that asteroid.”

Embracing an exponential view of technology and the world is essential, linear thinking has never been more dangerous! TECHXponential™ is not just a concept, it’s a mindset.

Decisive action

Having successfully prepared ourselves for the alternative Futures using the FutureMind™ method in Stage 2 we need to integrate our knowledge into strategic plans and actions. As the World Future Society says, “a futurist is a visionary doer”. Having followed our exponential technologies and generated alternative futures we use this strategic foresight knowledge to know when to take decisive action to maximise our competitive advantage and profitability. Doing this ensures organisational survival in an uncertain future.

Contact me now, because my FutureCUBED™ process can help your company gain a competitive advantage in today’s exponentially changing market.