• Home
  • Melding Strategy & Foresight

Melding Strategy & Foresight

Tony Hunter

FutureCUBED™ – Part 3

It’s one thing to determine a snapshot of what’s happening and generate possible Futures, but what use is this without the means to determine which Future will come to pass? We need to embrace these exponentially changing technologies and work out when to take decisive action once we know which future has the greatest probability of coming true. And we need to do this soon enough that we have a competitive advantage, no use waiting for the 100% future if everyone else can see it too! We therefore use the knowledge gained in our previous stages to formulate strategies to follow and, where appropriate, participate in these new technologies. Your company’s strategy has to include short term actions which will prepare for the long term possible futures, agility is king here

Embrace exponentially changing technologies

Welcome to the age of Food as Exponential Technology. No longer is food a sleepy relative to electronic technologies, the digitisation of food is well underway in related fields such as genomics, the microbiome and many other facets of food. And once digitisation commences disruption isn’t far behind!

Many of these technologies are the result of startups and Venture Capital is plentiful and global. As Peter Diamandis says in his book “Bold” Exponential lean startups “are the small furry mammals competing with the dinosaurs – meaning they’re one asteroid strike away from world dominance. Exponential technology is that asteroid”

Decisive action

Having successfully prepared our selves for the possible Futures we need to integrate our knowledge into strategic actions since as the World Future Society says, “a futurist is a visionary doer”. Having followed our exponential technologies and possible futures we now need to know when take decisive action to maximise our competitive advantage and profitability. Doing this ensures our survival in an uncertain future, and then the cycle starts again!

Contact me now to see how my FutureCUBED method can help your company thrive on change!