The biggest trend in nutrition is personalisation. TRUE personalisation, not your name printed on a Kit Kat label! Sensors are a key driving force in this trend and one of my three TECHXponential accelerators.
One of the biggest names in biowearable smart rings is Oura. To prove it they’ve just raised USD900 million on a valuation of USD11 billion! They claim to have sold 5.5 million devices since 2015, and doubled revenue last year with a reported $500 million. They say they’ll double revenue again in 2025.
The personalisation trend is everywhere from streaming services to your supermarket and it’s coming to food. Is your organisation ready?
