Beyond Meat problems
Alternative Proteins My take on it all

Are Beyond Meat’s problems “consumer education”?

Are the Beyond Meat‘s problems and those of the plantbased sector due to the “considerable gap between the strong health credentials of our products and a broader color narrative that is now afoot” and that “this gap appears to have widened”?

Simply trying to “educate” consumers and “calling in third-party organizations to further inform their consumers on the health benefits of its products.” doesn’t address the core problem so many products suffer from; poor taste. Food companies know that to be successful they need to first offer consumers a product that tastes good at a competitive price. Health comes after that.

What we need is a step change in the taste of plantbased products.

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