Technology transparency is key to consumer acceptance of gene manipulation being used to make their food. The key phrase in a recent article and the research conducted is that it’s “transparency that remains really key. So it’s important to provide tangible objective substantiation for sustainability claims.”
Gene manipulation will be key to feeding the planet sustainably, healthily and equitably within planetary boundaries. Ensuring consumers are comfortable with the concept and what’s in it for them will be key to product acceptability.