Alternative Proteins My take on it all

Whole chicken breast next for EAT JUST?

A cultivated meat chicken breast the next step for EAT JUST? The most important takeaways from Josh Tetrick’s recent interview with The Spoon.

1 – They’re building a bigger factory in Singapore.
2 – A whole muscle chicken breast is next on the menu.
3 – 80% of restaurants in Singapore would put cultivated meat their menu.
4 – Getting the product into more restaurants is the next move.

Some quotes from Josh;

Why Singapore – “The more science- and evidence-based you are, the less politics are involved”

Price parity – “But I would say more likely than not, that in the next 10 years, this production process will get below the cost of chicken”

On discussing cultivated meat with consumers – “I think you need to talk about this in a way that is not so technical that you lose people, but is concrete enough where you’re not hiding things from people”

The future of the industry – “A lot of companies will go out of business trying to get there. [Making cultured meat] is incredibly capital intensive, it is not easy. It is not straightforward. It requires hundreds and millions of dollars, if not a billion-plus dollars in investment, ultimately, to get there. It’s not for the faint of heart”

Exciting times ahead!

Related posts

Should we bring back extinct species?

Tony Hunter

Tony to speak at Global Table in Melbourne 4th September 2019

Tony Hunter

Tony to keynote at THAIFEXfuture Food Experience+

Tony Hunter

Leave a Comment