DuPont Nutrition & Biosciences have teamed up with the Institute for the Future to incorporate foresight into their strategic planning and NPD. I’m undoubtedly biased but food is now technology so changes in the industry are exponential and a strategic foresight approach is what’s needed.
A consequence of these exponential changes is that considering just the consumer, as is the case with most linear planning, is now very dangerous. According to Birgitte Haber Schou Borch this consumer focus is the case for most food companies. “But many other things have an impact on our business: ways of working, technology, environment, [and political factors].”
I see too many industries and companies who are oblivious to rising technologies that will soon eat their lunch. Don’t be one of them! A Kodak moment is no longer a good thing.
If you want to follow DuPont’s lead contact me here or talk to us at Bright Green Partners about how we can help you plan for the possible futures.
