As I’ve said in the past, if people eat for their health what industry are food companies in? Answer………. the health industry. The convergence of these industries continues with precision nutrition “set to be the guiding force in a new strategic plan from The National Institutes of Health (NIH)” in the US. Last year the NIH spent over US$1.9 billion “in the form of grants, contracts and other funding mechanisms.” so their impact on the sector is significant to say the least!
Their 2020-2030 plan rests on four pillars, namely;
“-Spur Discovery and Innovation through Foundational Research: What do we eat and how does it affect us?
– Investigate the Role of Dietary Patterns and Behaviors for Optimal Health: What and when should we eat?
– Define the Role of Nutrition Across the Lifespan: How does what we eat promote health across our lifespan?
– Reduce the Burden of Disease in Clinical Settings: How can we improve the use of food as medicine?”
I agree when the NIH’s Dr. Griffin Rodgers says, there’s no such thing as a “simple diet”. Indeed, the days of generic diets like “keto” and “paleo” are dead and gone, they just don’t know it yet! Personalised nutrition is the way of the future, but the larger MegaFuture™ is Personalised Wellness. A future where consumers look for cognitive and emotional as well as physical health.
This MegaFuture™ may take decades, but it’s coming!
