If you’re in conventional animal products a new Nielsen report shows plant based alternatives may be about to eat your lunch! The report shows that US retail sales grew by 2% in the last 12 months vs 17% for plant based foods. Plant based meat is up even further at 23% vs 6% last year.
After having just been at the Good Food Conference last week I’m really not surprised at the above figures! After talking to Celeste Holz-Schietinger at Impossible Foods and trying their product and products from Beyond Meat I’m definitely convinced that these are viable alternatives to conventional meat. If you still need convincing plant based milks are 13% of the retail market and there’s no reason plant based meats can’t achieve this market penetration.
Add in clean meat and we could have a perfect storm for conventional meat in the coming years!